Retail

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Recent retail news includes Aldi remodeling stores and Amazon recruiting local business owners to power its last-mile delivery.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

Recent retail news includes Instacart adding personalization tools, and Dollar General stocking more health and wellness items.