Top 'In-Store Experience' Stories from September
Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.
A number of retailers and industry entities unveiled store initiatives and enhancements in September. Some notable headlines included:
- Dollar General Launches In-Store Audio Network: The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.
- Foxtrot Reopens First Store: The Chicago-based grocery/convenience store chain returns to the Gold Coast neighborhood with an expanded coffee and culinary experience after abruptly shuttering operations in April.
- Avocados From Mexico Readies College Football Playoff Activations: AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.
- Family Dollar Turns to AI Platform to Localize Product Assortment: The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.
- Walmart Kicks Off TikTok-Inspired Style Tour: The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.
- Ephex Acquires Superfridge from Advantage Solutions: The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.
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- The Giant Co. Rolls Out Canned Cocktails in Pennsylvania: A new state law allows the company to diversify its alcoholic offerings beyond beer and wine at 138 Giant and Martin’s stores.
- Wakefern Increases Use of AI Robots: ShopRite stores are using Tally, Simbe’s autonomous item-scanning robot, to enhance inventory and operation insights.
- IAB Releases In-Store Retail Media Definitions, Guidelines: The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.
- Whole Foods Market Daily Shop Opens in New York (Gallery): The quick-shop store format designed for urban neighborhoods includes the retailer's only Juice & Java cafe in the city and more than 400 local products from Northeast-based suppliers.
- In-Store Media Firm Looma Expanding Beyond BevAlc: The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
