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2024 Women of Excellence Profiles

This year’s impressive list of 35 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.
10/8/2024

Thanks to our Judges!

THANKS TO OUR JUDGES!

Genna Carlson
Senior Vice President, Account Director
Arc Worldwide

Amy Hintz
E-Commerce Marketing Manager - Retail Media
Jack Link’s

Meghan Howard
Chief Revenue Officer
Chicory

Elizabeth Johnson
Founder and CEO
Pathformance

Cristina Marinucci
Global Head of Shopper, Senior Director Insights & Analytics
Mondelez International

Trina Rizzo
Chief Revenue Officer
InMarket

Jill Smith
Vice President of Sales
Kroger Precision Marketing

The Path to Purchase Institute is proud to showcase the winners of its ninth annual Women of Excellence Awards. The program recognizes female executives working at CPG brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry as well as shoppers along the path to purchase. Click on the category headers below to read their profiles.

The 2024 honorees are:

Business Excellence

  • Swati Bothra, BJ’s MediaEdge 
  • Stephanie Bunnell, Aki Technologies, Media by Inmar Intelligence
  • Alicia Crespin, Mattel Inc.
  • Rulynn Hansen, Arc Worldwide
  • Katie Streeter Hurle, Threefold (SMG)
  • Claudia Johnson, Flywheel, a division of Omnicom
  • Charel MacIntosh, Clinch
  • Shannon Randlett-Romano, Therabody
  • Jackie Stone, Afia Foods
  • Pamela Young, CVS Media Exchange

Industry Impact 

  • Jill Cruz, Publicis Commerce
  • Christine Foster, Kroger Precision Marketing
  • Melissa Gallo, CVS Media Exchange
  • Sally Tobin, Mars United Commerce
  • Alexandra Trott, 84.51

Innovator 

  • Diana Barr, Coborn’s Inc.
  • Kristen DiCorleto, CVS Media Exchange
  • Molly Hjelm, Dollar General
  • Erin Mitten, Arc Worldwide
  • Heather Nichols, Acorn
  • Asha Tantuwaya, VML
  • Tanya Valle, Tinuiti

Mentorship 

  • Susan Bagley, Lowe’s
  • Jayme Jansky Beck, Unilever
  • Brittany Billings, Trax Retail
  • Beth DeBona, Arc Worldwide
  • Jen Hutchings, Volt
  • Donnalyn Smith, Momentum Worldwide

Technology 

  • Melissa Hamilton, Momentum Worldwide
  • Yenifer Hernandez, Kroger Precision Marketing
  • Margit Kittridge, Ahold Delhaize USA
  • Virginia Lewis, Miller Zell
  • Roli Saxena, NextRoll
  • Lori Schafer, Digital Wave Technology
  • Jackie Shannon, Eversight by Instacart

EXECUTIVE OF THE YEAR
We will recognize the recipient of our top honor, Executive of the Year, at P2PI LIVE & Expo on Nov. 13 in Schaumburg, Illinois, during a special Women of Excellence Awards Ceremony and cocktail reception. The Executive of the Year will also be profiled in the Nov/Dec issue of P2PI Magazine.

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