Firework Makes Fast Company's ‘Next Big Things in Tech’ List
Firework, a video commerce platform for brands and retailers, has been recognized by Fast Company's annual “Next Big Things in Tech” awards, which highlight technology that Fast Company believes will fundamentally change industries and improve lives.
The award comes after a period of innovation at Firework. This year, the company has partnered with The Fresh Market to launch the first-ever shoppable video-live commerce (SVLC) retail media network, released a generative AI shopping solution to extend the engagement capabilities of live digital showroom events, and released a one-to-one video shopping solution for e-commerce that aims to bring the convenience and personalization of in-store shopping to the digital customer experience.
[WATCH: Fresh Market Talks Launching a Live Shoppable Video RMN]
In the coming months, Firework, which works with big brands like American Express, Gap, NBCUniversal and Sam’s Club, also plans to release additional AI-enabled solutions that will further revolutionize online engagement, according to a media release.
"This award is a reflection of Firework's vision to meld the digital with the physical, transforming the way people shop and interact online," Firework co-founder and CEO Vincent Yang, said in the release. "Our one-to-one virtual shopping product exemplifies this fusion, bringing the expert guidance of in-store experiences to the digital realm. This accolade from Fast Company inspires us to continue pushing the boundaries of innovation, ensuring that every digital shopping experience is as unique and valuable as our customers."
Firework was one of 119 honorees recognized by Fast Company for cutting-edge advancements and the potential to impact consumers, businesses and society overall. While not all the technological developments are available in the market yet, each one is recognized for reaching key milestones to have a impact in the next five years.
"The Next Big Things in Tech is not just a look around the corner, it's a look around the corner after that," Brendan Vaughan, editor-in-chief of Fast Company, said. "These are the products and ideas that will define technological innovation for the rest of this decade and beyond — and solve some of the world's most pressing issues."
Firework says its vision for the coming years includes “further blurring the lines between digital and physical commerce to foster deeper human connections.”
"This award underscores our commitment to pushing the frontiers of e-commerce and broader engagement online," Firework co-founder and president Jerry Luk, added. "Our suite of innovations represents more than just advancements. It represents a seismic shift in how consumers connect with brands. This award is not only a milestone for Firework but also an indicator of the transformative potential of video commerce in the global market."