Customer Experience

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The tool is now available on Kroger Family of Companies' websites and apps.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.