Does Your P-O-P Answer These Questions? Kraft Adds Levels To Category Management Mass Merchants Speak Out on P-O-P Ace's Discovery Process Pays Off Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? What to Ask Retailers about Displays Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Timex Supports Turn & Pull Watch Launch with Displays First Previous 642 643 644 645 646 Next Last
