P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance Miller Brewing Rolls Out Red Dog Tackers NFL Hard Hat Display Promotes Protection For Delicate Noggins Enough is enough, already... A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream Briggs & Stratton Unveils "Engine Center" Retail as Collaborative Marketing Medium Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium. Niche No More The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers. Suunto High-End Watches on Display P-O-P Salary Survey '99 In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs. Sherwin-Williams Rolls Out Solutions-Based Merchandisers First Previous 633 634 635 636 637 Next Last
