Marketing Tactics

Seasonal merchandising program offers display options and design flexibility for diverse international retailers

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

An appeals court finds that tape giant 3M abused its industry status by offering retailers bundled product discounts that were impossible for smaller competitors to match.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store

A topline look at market to the 55-plus demographic