Social Media Extends 'Madden' Campaign EA Sports promotes video game franchise well before, during and after launch Truvia Filling Gaps in Product Understanding Cargill spends $30 million on a fully integrated campaign that elevates the brand Customizing the Holidays Retailers build seasonal differentiation through exclusives from national brands Nestlé Turns to Pets Royal Hawaiian Goes Nuts In-Store Bulk supplier launches healthy snack option in Hawaii and beyond Chiquita Goes Mobile with Little League Baseball 'FanFun' mobile app has users engaging with retailers Unilever Tosses 'Game Day Touchdowns' Starkist Serves Up Smaller Pouches Portion-control and convenience insights shape launch of Tuna Creations single-serve packages K-C Program 'Shares' Value Proposition Insights shape the launch of a Scott brand loyalty program 2013 Hall of Fame Class Announced First Previous 274 275 276 277 278 Next Last
