Uncertainty Breeds Innovation: How The Mars Agency Uses Shoppable Media to Help Brands Grow Sales
More than ever, it is imperative to be increasingly efficient in driving awareness and conversions. That’s why it is critical to provide the shortest path between brand exposure and consumer purchase decision.
Join Julia Miller, Group VP at The Mars Agency, along with Molly McFarland, CRO and co-founder of AdAdapted, as they discuss strategies CPG marketers can use to navigate the economic uncertainty impacting both brands and consumers.
You’ll learn how:
- To capitalize on shifting consumer shopping behavior
- To leverage Shopping List Marketing as a marketing mix must-have
- To increase purchase intent and drive conversions