AdAdapted, Inc.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of Retail and Commerce Media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. In this webinar, you will hear from industry experts Katie Kelly, SVP of Commerce Experience and Mara Greenwald, SVP of Commerce Media at Night Market, and moderator Molly McFarland, Co-founder & Chief Revenue Officer at AdAdapted.