TV Twins Live It Up at Lowe’s

Lowe's rolled out two exclusive vanity sets this summer from Woods International's Scott Living brand, which benefits from the star power of the identical twins it is named for, Jonathan and Drew Scott of Cineplex Productions' Property Brothers fame.The sets, which consist of a white or gray vanity and a mirror, hit stores in July. In-line display models of the vanities are positioned in the fashion bath department next to exclusives from MasterBrand Cabinets' Diamond. Signs affixed to the Scott Living display models plug a $250 price cut from the vanities’ original $599 cost from July 6 through Sept. 12.A contest running July 25 through Aug. 1 supported, awarding gray vanity sets to two Facebook users and two Instagram users. Consumers entered by sharing a picture of their bathroom on Facebook or Instagram with the hashtag #ScottLivingtotheRescue. The winners were announced on Aug. 8 via Lowe’s-branded updates.Other digital activity included: Two short online-only videos the brothers shared via July 13 and 18 Twitter updates that Lowe's also reposted. The videos depict the brothers inside a Lowe’s store in front of their vanities arguing about which set is better. In the July 13 video Drew Scott wears a blue Lowe’s work vest. (See below.)Product web pages within lowes.com that tout the vanities’ exclusivity.An image of the white vanity set in July 7 and 17 email ads.Multiple updates on Lowe’s Facebook, Twitter, Instagram and Pinterest accounts.Bathrooms deserve function & style! Our #ScottLiving vanities @Lowes can help https://t.co/Yd3URVbY4D @MrSilverScott pic.twitter.com/VWQ8NSo3Pn— Drew Scott (@MrDrewScott) July 13, 2016Features in the retailer’s July 7 and 14 circulars supported. The Scott Living brand also includes outdoor furniture available through Lowe’s-owned Orchard Supply Hardware stores and linens sold on the QVC shopping network.

TV Twins Live It Up at Lowe’s

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