How Walmart, Other Retailers Are Turning Creators Into a Core Growth Engine Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content. Top Retail Media Headlines From December 2025 Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month. Pinterest Integrates Walmart Cart-Building for Recipes A U.S. pilot program collapses the funnel between inspiration, product selection and checkout. Target Pinterest Eos Display Ad Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Decode Consumer Trends The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings. Pinterest Launches Where-to-Buy Links New shoppable ad feature allows CPG marketers to guide users to multiple retailers. Blurring the Lines: Why Integrated Campaigns Are the Future of Retail Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC. E.l.f. Launches Personalized Beauty Tool Powered by Pinterest Insights The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements. 1 2 3 4 5 Next Last
