From Content to Cart: Harnessing Creator Power in Commerce Marketing SheSpeaks and content creators discuss driving retail awareness, engagement and sales. Walmart Unveils Creator-Led Activewear Collection With Avia Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch. Breaktime Media Names Sales Directors Learn how these two executives work to connect brands with shoppers and drive meaningful engagement. Winning 'Decision Season' — How Early Shoppers, AI Are Transforming Holiday Retail InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt. How Pernod Ricard Converts Consumer Data Into On-the-Ground Execution The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity. Ace Links Retail Media With Influencer Marketing The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers. Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. Estee Lauder Targets a New Generation of Consumers With Global Fragrance Launch Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. Kroger Launches AI Shopping Assistant Across Digital Platforms The tool is now available on Kroger Family of Companies' websites and apps. Giant Food Names Gregg Dorazio VP of Marketing The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month. Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl' The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide. How Newell CMO Uses AI to Win Over Agents and Human Consumers Alike CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization. 1 2 3 4 5 Next Last