Top In-Store Experience Headlines From October 2026

Leading P2PI in-store headlines from October include a retailer playbook on ShopRite and how brands are tapping into fandom:

• Barilla Leverages Kroger's In-Store Media Solutions: P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.
• Walmart Puts Focus on Functional Beverages With New Mood & Mind Category: 
• The retailer has launched a dedicated space for the drinks category in about 1,000 U.S. stores
• Why Experiential Marketing Can Act as an AI Search Signal: Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.
• How LALA U.S. Embraces Cultural Moments Across Channels: This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.
• Inside Kimberly-Clark's Walmart-Exclusive Blend of Disney, Discovery and Play: This case study details the full-funnel program, including retail media, influencers and in-store activations.
• GSTV Research: Holiday Errands Create Opportunities for Impulse Purchases: Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.
• Consumers Seek More Human, Experiential Brand Connections, Study Finds:  Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

• Retailer Playbook: How ShopRite Uses Value, Local Relevance: Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.