Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.
For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.
Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.
With thousands of stores, tens of thousands of associates and millions of customer interactions, the fashion enterprise is building for a shopper walking in with AI as her guide.
