The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.
The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.
Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.