ARTICLES BY THIS AUTHOR

• 5/5/2026

  Dollar General Links On-Site, Off-Site Retail Media With New Activation

  Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

  Heidi Bitsoli

  
• 5/4/2026

  Coty Builds End-to-End Gen AI Content System

  The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency.

  Heidi Bitsoli

  
• 5/3/2026

  Haleon Names Richard Manso U.S. Chief Marketing Officer

  Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

  Heidi Bitsoli

  
• 4/27/2026

  Unilever's Blueprint for Turning Impressions Into Affiliation

  By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

  Heidi Bitsoli

  
• 4/27/2026

  Inside Canadian Commerce: Trends, Tactics and Standout Activations

  Q1 2026 trends, tactics and standout activations.

  Heidi Bitsoli

  
• 4/26/2026

  Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations

  The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

  Heidi Bitsoli

  
• 4/21/2026

  Rona Launches Exclusive Scotts In-Store Space

  The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience.

  Heidi Bitsoli

  
• 4/21/2026

  Lacoste Invests in Global Marketplace Expansion

  The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

  Heidi Bitsoli

  
• 4/15/2026

  Albertsons Media Collective Launches On-Site Incrementality Measurement

  Solution designed to help advertisers better understand retail media's impact.

  Heidi Bitsoli

  
• 4/15/2026

  Publix Names Goodway Group Exclusive Shopper Marketing Agency of Record

  The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

  Heidi Bitsoli