Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 12/4/2025
Scotties Teams With NBA Player for Playful Campaign
The Toronto Raptor's Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand. - 12/2/2025
Home Depot Canada Launches Same-Day Delivery With Instacart
More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution. - 12/1/2025
Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights
What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. - 11/30/2025
Canadians Plan to Shop Cautiously for Holidays
Strategic spending and regional divides shape seasonal shopping outlook. - 11/23/2025
Kroger, Mondelez, Disrupt Customer Experience to Deliver Results
'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle. - 11/18/2025
Giant Food Fosters Loyalty With Differentiated Rewards
The Ahold Delhaize banner focuses on value, emotional connections to draw cost-conscious shoppers. - 11/17/2025
Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future
The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE. - 11/12/2025
Loblaw, Uber Eats Team for On-Demand Grocery Delivery
Partnership allows Canadians to shop select Loblaw banner stores via the platform. - 11/6/2025
Sobeys Appoints Pierre St-Laurent President, CEO
St-Laurent succeeds Michael Medline, who announced plans to retire earlier this year. - 11/2/2025
Loblaw Advance Names Leanne Gibson as New Retail Media Leader
Leanne Gibson has held roles with Spotify, Walmart Connect, Twitter, Meta and Yahoo.
