Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 6/1/2026
Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl'
The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide. - 5/28/2026
Sam's Club Taps Membership, Jason Sudeikis for Major Transformation
The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds. - 5/13/2026
Albertsons Media Collective Launches Lifetime Value Framework
The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers. - 5/12/2026
Target Investing $5 Billion to Modernize Store Experience
Retailer plans massive 2026 expansion with 130 remodels and 30 new locations across major U.S. markets. - 5/5/2026
Dollar General Links On-Site, Off-Site Retail Media With New Activation
Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk. - 5/4/2026
Coty Builds End-to-End Gen AI Content System
The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency. - 5/3/2026
Haleon Names Richard Manso U.S. Chief Marketing Officer
Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives. - 4/27/2026
Unilever's Blueprint for Turning Impressions Into Affiliation
By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. - 4/27/2026
Inside Canadian Commerce: Trends, Tactics and Standout Activations
Q1 2026 trends, tactics and standout activations. - 4/26/2026
Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations
The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.
