Shopper Marketing / Engagement

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

The one-day industry event will unveil original research and bring together retail, CPG and technology leaders to examine how GLP-1 adoption is reshaping shopper behavior and future growth strategies.

P2PI's retailer profiles are updated regularly with promotional activity, collaborations, retail media news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.