Shopper Marketing / Engagement

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

P2PI's retailer profiles are updated regularly with AI news, retail media developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.