Shopper Marketing / Engagement

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness and maintaining a local connection to its shoppers.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The retailer explains how its kiosks easily unlock personalized offers, digital coupons and more.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

P2PI's retailer profiles are updated regularly with AI news, e-commerce developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.