Shopper Marketing / Engagement

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.

On-Demand Webinar: Get the insights you need to unlock growth in alcohol delivery. Register today.