Shopper Marketing / Engagement

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

Shoppers can now choose how they use rewards points.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

P2PI's retailer profiles are updated regularly with promotional activity, collaborations, retail media news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The cosmetics company uses consumer insights to debut category extension.