Shopper Marketing / Engagement

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The brand teams with the country music festival for the first time.

New packaging celebrates the brand's connection to the World Cup.

Unilever positions the hair care brand as a luxury for consumers.

New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.