Shopper Marketing / Engagement

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

In our latest Learning Lab course, Full Court Press Advisors' Mike Percic and Aperture's Rich Butwinick share the exact criteria retailers use to evaluate recommendations and critical do’s and don’ts that can make or break a pitch.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The solution is designed to help CPG brands create an always-on, interactive destination to engage and reward shoppers.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.