Shopper Marketing / Engagement

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.

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Dolce & Gabbana worked with New York-based Duggal Visual Solutions to create a traveling environment for the brand's "Light Blue" fragrance.

P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.