Customer Marketing

We're keeping the nomination window for our fifth annual awards program open through Friday, Aug. 7.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.