Customer Marketing

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

Why brands and marketers are falling short and where the opportunity lies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.