Customer Marketing

The manufacturer has brought in new partners, built a next-gen content studio, and increased its use of influencers.

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

The platform launch follows last year's brand refresh.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.