Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program. GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly? GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend. How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement. IAB Releases Commerce Media Guidelines Focused on Performance, Standardization The guide comes as the industry increasingly shifts toward AI and operational efficiency. Harps Deploys AI Shopping Assistant at All Its Grocery Stores SmartMeals provides personalized meal inspiration and an easier way to shop. No Frills Turns Up Savings Message Amid Expansion New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers. Fareway, Instacart Offer Enhanced E-Grocery Experience Indie adopts Storefront Pro enterprise commerce platform, commits to no-markup pricing. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles. Newell Optimizes Product Detail Pages With AI Agent A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. Michaels Refreshes Its Rewards Program Upgraded program brings more savings and perks as well as exclusive member-only benefits. 1 2 3 Next Last
