Path to Purchase Institute

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

Nominate an outstanding peer or colleague by Feb. 27.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

The June event returns to downtown Chicago, with speakers and deep-dive insights from top CPG brands and retailers.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events.

Our on-demand library delivers the insights needed to lead in today’s landscape.

P2PI's peer collectives connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.