Path to Purchase Institute

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Johnston will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape.

A session featuring Google Canada and Mark Anthony Brands will explore how creative innovation and scalable data strategies will shape the next phase of retail media.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.