In-Store Retail Media

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Bocci will advance innovation across in-store analytics, with a focus on the metrics that matter.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

Partnership with Qsic will bring localized, real-time messaging to 6,000 stores.

Here’s how Caper Carts provide continuous learning for retailers and shoppers.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

Placer.ai's Ethan Chernofsky shares the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.