In-Store Retail Media

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos — and how brands can break in-store shoppers out of "autopilot" mode.

Learn how the transaction connects physical retail footprints with digital scale for brands.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

Brands can now build custom, high-intent store lists using deep psychographic insights at the physical point of purchase.

Menasha Packaging's Regina Bailey stresses the strategic imperative of integrating AI-driven insights, digital engagement and physical in-store execution into a unified, 360-degree omnichannel ecosystem.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.