P-O-P Showcase: Best-in-Class Displays, Beyond CPG

Brand: Rust-Oleum 
Display manufacturer: Innovative Marketing

Rust-Oleum partnered with Innovative Marketing to launch its newest line of interior and exterior paint at retail. The resulting display premiered as the crown jewel of Blain’s Farm & Fleet paint department. Featuring 540 beautifully curated paint colors, strategic messaging and product education, the modular installation creates an engaging in-store experience that captures shoppers’ attention and brings Rust-Oleum’s expanded offering to life. Designed for national rollouts, the display can be configured in 6-, 8-, or 10-foot formats, delivering a flexible, high-impact retail destination built to inspire projects and drive sales.

P2PI perspective: The display establishes brand heritage and consumer trust. It's organized into clear, functional zones. A centrally located visual anchor allows for easy color comparison and selection. The specific section for "Sheens" helps demystify technical product attributes.

Brand: Jaipur Living
Display manufacturer: GAVI Point of Purchase

Installed in Jaipur Living’s showroom in spring 2025, this custom platform rug display was created to showcase very large rugs alongside smaller complementary designs in a cohesive presentation. The display’s distinctive tambour top incorporates flowing wave-like forms that allow rugs to be draped and presented at different levels, creating an eye-catching focal point while giving shoppers an approachable way to view multiple rug sizes together. GAVI Point of Purchase produced the custom display, combining functional rug merchandising with a sculptural, furniture-inspired aesthetic designed to complement the premium showroom environment.

P2PI perspective: The low, platform-style design encourages shoppers to touch and feel the rug textures. The display features an undulating "wave" top rather than a flat surface, which creates visual movement and helps individual rugs stand out rather than looking like a flat stack.

Brand: Jacquemus 
Retail partner: Neiman Marcus
Display manufacturer: All Source+

Created for Jacquemus at Neiman Marcus, this immersive pop-up shop brought the fashion brand’s playful, minimalist aesthetic into the department-store environment. All Source+ completed the full activation, including the custom architectural walls, organic floor platform, branded display cubes, handbag supports, apparel racks and illuminated merchandising features. The shop-within-a-shop experience used sculptural forms, a crisp white palette and bright product accents to create a highly recognizable destination that showcased handbags and apparel while encouraging shoppers to step inside and explore the collection.

P2PI perspective: This store-within-a-store offers strong brand identity and recognition as well as aesthetic minimalism. This "less is more" approach uses effective color blocking. With cross-merchandising, it helps the shopper visualize a complete look.

Brand: Sony 
Retail partner: Best Buy
Interactive display partner: OnQ

Building on an earlier interactive lens experience deployed at Best Buy, OnQ redesigned Sony’s digital imaging display by moving the touchscreen from a large vertical endcap to a smaller, more cost- and energy-efficient tablet integrated directly into the tabletop. The experience features an Inspiration Gallery connecting professional photography with the cameras, lenses and settings used to capture each image, along with an interactive Lens Simulator. Despite the smaller screen, customer engagement increased, demonstrating that in interactive retail, placement and proximity can matter more than screen size.

P2PI perspective: This display offers an effective, interactive way to learn about product features and specifications at the shelf. Multiple models are displayed, allowing shoppers to physically handle the equipment. The back panel features concise, benefit-driven messaging.

Brand: Oura Ring
Retail partner: Costco
Display manufacturer: Bay Cities Packaging & Design 

Oura Ring was looking for an appealing, durable and long-lasting P-O-P display, so Bay Cities engineered the core structure using a combination of medium-density fiberboard and steel to ensure strength and stability. The manufacturer placed an acrylic showcase at the center of the display to highlight and protect the actual products while maintaining a premium presentation. To enhance the customer experience, the display incorporated multiple silicone rubber ring sizers, allowing shoppers to easily identify and confirm the correct ring size in-store. Magnetic, interchangeable graphic panels were integrated into the skirt, providing flexibility for graphic updates while maintaining a clean and seamless appearance. 

P2PI perspective: The display features clear branding and identifies the product and its primary selling point to shoppers. Product boxes are organized in tiered shelving on either side of the central information panel, making it easy for shoppers. The visuals are high impact.

Brand: Yamaha 
Display manufacturer: Innovative Marketing

Yamaha partnered with Innovative Marketing to elevate the in-store presentation of its lubricants by creating a bold, cohesive destination that would stand out in high-traffic retail environments and reinforce the brand’s premium positioning. The goal was to move beyond a purely functional fixture and deliver a merchandising solution that retailers would be proud to showcase, one that increased visibility, simplified maintenance and supported long-term adaptability. Built with adjustability in mind, the display can easily accommodate future assortment changes, effectively future-proofing the investment while delivering a scalable, high-impact solution for years to come.

P2PI perspective: Beyond the strong brand identification, the repetitive use of "Performance in a Bottle" on the shelf strips reinforces the brand's value proposition. The inclusion of heavy-duty casters at the base means the display can be easily repositioned within the store.

Brand: Moultrie 
Retail partner: Atwoods
Display manufacturer: WM Display Group

WM Display Group developed a modular corrugate pallet display for Moultrie to unify its Edge trail camera line, accessories and feeders into a single cross-merchandising destination. Each unit includes a branded tray, main and side shrouds, an arch header graphic and a square header graphic. These corrugated pallet displays can be merchandised as a standalone pallet or paired with a second unit to form a larger destination. Displays were built on pallets for easy relocation to take advantage of impulse sales. The connecting arch header reads "Connect the Dots," and the display features camo-branded side shrouds and open shelving.

P2PI perspective: The display offers strong brand identity and modular versatility. Lifestyle-oriented taglines paired with outdoor imagery target the specific motivations of the consumer. The curved overhead signage makes the display visible from across the store.

Brand: Marazzi 
Display manufacturer: GAVI Point of Purchase

Launched in 2024 and deployed across hundreds of dealer locations, the Marazzi feature wing display was designed to create a more impactful, boutique-style presentation while significantly expanding sample capacity. The display accommodates 72 sample boards, 24 mosaic boards and four large presentation panels, showcasing Marazzi’s current tile and mosaic collections. A rotating center panel highlights the oversized samples, while an illuminated branded header increases visibility on the showroom floor. GAVI Point of Purchase designed and produced the high-end display to combine greater merchandising capacity with an elevated presentation for Marazzi dealers.

P2PI perspective: Strong brand and aspirational messaging establishes premium brand positioning. By displaying actual tile samples alongside the photos, the unit encourages customers to touch and feel the products, which is critical in home improvement decision-making.