In-Store Media Network Guide

Manufacturers may purchase ad space or participation in the retail networks listed below. Approximate store counts are provided, where available. Click on links for more information about network coverage and ad rates. For additions or changes to this list, please contact us.Checkout Loyalty MarketingCatalina Marketing, St. Petersburg, FL Description: Targeted, purchase-based incentives delivered through checkout systems. Total Locations: 35,000 Top Food Chains: Ahold, Albertsons, Food Lion, Fred Meyer, Giant Eagle, Giant Food, H-E-B, Kroger, Meijer, Safeway, Shaw's, ShopRite, Stop & Shop, Winn-Dixie Top Drug Chains: Rite Aid, WalgreensRegister Tape Network (Fanfare Media Works), Valencia, CA Description: Advertising printed on backs of purchase receipts at checkout. Typically focuses on local advertising. Total Locations: 10,000-plus Top Chains: A&P, Ahold USA, Albertsons, Delhaize America, Kroger, SafewayFloor, Shelf, Cart, Misc. Advertising3 Feet Media, Woodstock, GA Description: Scrolling motion display screens on stand-alone pedestals or affixed to circular baskets placed at store entrances. Total Locations: 427 Top Chains: Pathmark (143), Albertsons (284 in Dallas/Fort Worth market).AdCart Inc. (Fanfare Media Works), Valencia, CA Description: Advertisements on shopping carts in more than 10,000 supermarkets nationally. Focuses on local advertising. Total Locations: 10,000-plus Top Chains: A&P, Ahold USA, Albertsons, Delhaize America, Kroger, SafewayAdSticks, Highland Park, IL Description: Ad placement on plastic dividers used to separate groceries at checkout. Approximately 30 per store, or three per aisle, purchased in placements of 10. Total Locations: 5,000+ supermarkets Top Food Chains: Acme, Albertsons, Kroger, Pathmark, Price Chopper, Ralphs, Tops MarketsAMI In-Store, Framingham, MA Description: On-pack coupon programs linking branded products with private-label staples such as meat, produce and milk. Programs are typically run in four-week cycles, but are flexible. AMI also conducts Meals 123 multi-product merchandising program. Total Locations: 50,000 Top Chains: A&P, Ahold, Albertsons, Bi-Lo, CVS, Delhaize America, Giant Eagle, H-E-B, Hy-Vee, Kmart, Kroger, Pathmark, Publix, Rite Aid, Shaw's, Safeway, ShopRite, Supervalu, Walgreens, Wal-Mart, Winn-DixieBenchworks (Fanfare Media Works), Valencia, CA Description: Billboard-style advertising (two feet high by six feet wide) mounted on the backrests of benches outside supermarkets. Ads dedicate space for information about a missing child through a partnership with Child Find America. Typically focuses on local advertising. Total Locations: 1,600 Top Chains: SafewayCart-TV, Louisville, KY Description: Ads and coupon tearpads placed on attachments to the handles of up to 200 shopping carts per store for four-week cycles. Total Locations: 250 (estimated) Top Chains: Food Lion, Price ChopperEnVision Marketing Group, Little Rock, AR Description: Start-up Ads-N-Motion program prints multiple ads on checkout conveyor belts. Total Locations: Currently testing in 22 Kroger and 13 Harps stores in central Arkansas. Top Chains: Kroger, HarpsFrontline Marketing, Darien, CT Description: Ads affixed to checkout lane poles. The company also operates a corresponding Retail Allocation program it claims can lead to incremental product orders without additional trade funding. Total Locations: 9,000-plus Top Chains: Albertsons, Bi-Lo, Food Lion, Kmart, Kroger, Pathmark, Safeway, ShopRite, Winn-DixieGO Media, Pittsburgh Description: Advertising on poster boards at the storefronts of independent convenience stores in 19 states, with a focus on metro markets. Total Locations: 20,000-plusInsignia Systems, Maple Grove, MN Description: Developer and marketer of in-store advertising and promotional products to retailers and consumer goods manufacturers. Insignia's POPSign program is a national, product- and account-specific, shelf-edge advertising program that provides product features and benefits from manufacturers in retailer-specific designs; targeted messaging and pricing on a store-specific basis; a full line of product options; and lead times as short as 3 weeks. Total Locations: 9,300 Top Food Chains: A&P (391), Brookshire's (154), Kroger (2,262), Nash Finch (543), Piggly Wiggly (266)LeveragePoint Media, Hoffman Estates, IL Description: Rx EDGE, a direct-to-consumer marketing program delivered at shelf and at the counter of pharmacies. Total Locations: 22,000 pharmacies Top Food Chains: A&P (235), Albertsons' Osco/Sav-On (1,917), Giant Eagle (133), Meijer (157), Safeway (1,139), Top Drug Chains: CVS (5,282), Pharmacy First (2,773), Cardinal Health (2,081), Albertsons (1,853), Eckerd/Brooks (1,900), Kmart (1,087), Good Neighbor (1,043), Family Pharmacy (638), Longs (441), Duane Reade (251), A&P (218), Meijer (171), Kerr Drugs (100) Description: Promote on Milk program attaches instantly redeemable coupons to standard milk labels. Total Locations: 2,500+ Top Food Chains: Publix (566), Meijer (243), Hy-Vee (196), Price Chopper (106), Safeway (1,020, excludes Randall's, Dominick's and Genuardi's), ShopRite (200), Jewel (201) Description: Label$Dollars delivers incentives directly from the weight scale of deli departments Total Locations: 1,700 Top Food Chains: Safeway (1,400) News America Marketing, New York Available Locations/Formats: At-shelf formats: video, signage, couponing, sampling, pricing. Other locations: freezers, shopping carts, floors, entrances. Total Locations: Up to 41,000 Top Chains: See 2008 guide in attached files at right. Sales Contact: West Naze, EVP, National Sales ManagerNextMedia Group Inc., Minneapolis Description: Operates an advertising network of signs at upfront cart corrals and security wraps and on restroom and dressing room walls at Kmart. Also operates a network of signs in the women's changing room at Midwest department store chains Carson Pirie Scott, Boston Stores and Herbergers & Younkers. Total Locations: Each Kmart location carries about 20 signs, with the entire network representing 10,000 advertising opportunities. Women's changing room billboards at 93 Carson Pirie Scott, Boston Stores, and Herbergers & Younkers department stores.Security Wrap Advertising, Conway, AR Description: Advertising wraps for electronic security devices. Sold in standard four-week cycles or in customized blocks based on retailer or manufacturer needs. Total locations: 1,500 Top chains: KmartStoreBoard Media, New York Description: StoreBoards are four- to five-foot-tall, custom-printed panels that cover the electronic security pedestals at store entrances. Total Locations: 17,000 Top Food/Drug Chains: CVS, Walgreens, Rite Aid, Jewel-Osco, Duane Reade, Kerr DrugSuperfridge, Middletown, CT Description: Advertising placed on standalone coolers/freezers in the frozen foods section Total Locations: 3,009 Top Chains: A&P (102), Albertsons (995), Bashas' (51), Brookshire (112), BI-LO/Bruno's (55), Buehler Foods (21), Giant Eagle (87), Homeland (27), Ingles (15), King Kullen (41), Kroger (757), Lowes Foods (51), Marsh (65), P&C (25), Price Chopper (39), Quality Foods (13), Save Mart (70), Scolari's (15), Southern Family Markets (17), Super Kmart (52), Ukrop's (20), Winn-Dixie (392)In-Store Radio NetworksIn-Store Broadcasting Network (IBN), Salt Lake City Description: 30-second ads run every hour, 14 times per day, 7 days per week. Audio Connection service links radio to in-store events conducted by Mass Connections. Total Locations: 13,000-plus Top Food Chains: Ahold (272: Giant Carlisle, Tops), Albertsons (2,000), Kroger (2,500), Meijer (170), Safeway (1,600) Top Drug Chains: Walgreens (5,000)POP Radio, Boston (formerly SmartSource Radio) Description: 30-second ads run every hour for 28-day cycles. Total Locations: 10,900 Top Food Chains: Bi-Lo (295), Brookshire's (103), Farmer Jack (67) Food Lion (1,172), Ingles Market (198), Kash N Karry (134), Pathmark (143), Price Chopper (100), Winn-Dixie (1,049) Top Drug Chains: Rite Aid (3,300), Eckerd/Brooks Pharmacy (1,500)In-Store Video NetworksAdvertising Solutions, Chicago Description: Plasma Ad Boards located near store exits facing checkout counters that displays ads for nine seconds every three minutes. A directory of advertisers is attached to the side of the display. Used primarily for local advertising. Total Locations: 180 Top Chains: Exclusively at Jewel-Osco storesAutoNetTV, American Fork, UT Description: Startup network of news and entertainment distributed to the waiting rooms of automotive service centers. Launched in late 2005, the system is maintained by Broadcast International. Total Locations: 400-plusCBS Outernet Fairfield, CT Description: Full network services include store design, hardware and software installation, network management, creative development and advertising sales. Primary screens are placed in perimeter departments including produce, bakery and deli/meat. Network Reach: More than 1,500 stores nationwide. Reach in 17 of the top 20 DMAs with an 80 million monthly viewership. Retailers: Albertsons, Jewel, Acme, Shaws, ShopRite, Price Chopper, Pathmark, Big Y and Ukrops Sales Contact: Tom Green, Senior VP Advertising SalesChannel M, Los Angeles Description: Operates a DVD-based network of monthly two-hour programming blocks at 1,364 EB Games locations. Monthly advertising cost of $300,000 provides 30 daily airings of 30-second spots generating 34 million impressions (for a CPM of $8.88). Non-endemic advertisers are accepted, and have included movie studios, car manufacturers and the U.S. Navy.Ecast, San Francisco Description: Interactive digital jukeboxes in on-premise locations. Broadband-networked kiosks display advertising buttons, banners and full-screen interactives. Total Locations: 5,000+ restaurants, bars and taverns across the U.S.EZ Show, Kirkland, WA Description: Secured agreements to roll out a digital signage network inside 500 convenience stores in the Seattle area, with installation expected to be completed during 2006. Ad platform runs on 32- to 40-inch NEC monitors. Three channels play simultaneously on segmented split screens.Gas Station TV (GSTV) Description: Network of digital signs embedded in gas pumps at Murphy Oil USA gas stations located in Wal-Mart parking lots. Total Locations: 100 Murphy USA locations by September 2006; 400 stations in the top ten U.S. markets by Jan. 1, 2007.In-Store Broadcasting Network (IBN), Salt Lake City Description: Kroger TV Network Total Locations: More than 2,500 by first-quarter 2007 Top Food Chains: KrogerKyle Private Networks, Miramar, FL Pharmasee TV: In-store television network in more than 850 independent pharmacies and smaller chains such as Buehler's, The Medicine Shoppe, Medicap Pharmacy and Hy-Vee. Content is a mix of advertising and health information programming. BEVision: Serves the "off-premise" segment of the alcohol/spirits industry, almost exclusively at independent liquor stores. Content on the 400-store network is produced by RMS Networks and consists of liquor advertising, mixed-drink recipes, and alcohol trivia.MEDIAplace, New York Description: The In-Store Sports Network operates in 2,300 U.S. Foot Locker, Champs and FootAction sportswear/footwear shops. Content on the two networks (one oriented toward white youth in suburbs and the other toward African-American youth in cities) includes music videos and other infotainment configured for males aged 15-24. Sales Contact: Jesse LondonNews America Marketing, New York Available Locations/Formats: At-shelf formats: video, signage, couponing, sampling, pricing. Other locations: freezers, shopping carts, floors, entrances. Total Locations: Up to 41,000 Top Chains: See 2008 guide in attached files at right. Sales Contact: West Naze, EVP, National Sales ManagerNavitouch, Grand Terrace, CA Description: Interactive flat panel kiosks featuring news, weather, advertising and built-in card swipe Convenience Stores: Circle K (more than 1,600 stores in the South and Southwest)The Pharmacy Channel, New York Description: Installed network at approximately 100 independent pharmacies in the New York/New Jersey/Connecticut area. Promises many more for 2006.Premier Retail Networks (PRN), San Francisco Description: Overhead monitors, checkout TV, and TV walls feature programming and ads from vendors. Total Locations: 6,000-plus Mass/Department/Club Chains: Wal-Mart (2,850), Sam's Club (565), Costco (350) Electronics Chains: Best Buy (800), Circuit City (600) Supermarkets: Albertsons checkout TV network (Jewel-Osco stores in Chicago area, Albertsons stores in San Francisco, and Shaw's and Star Market stores in Boston); Ralphs, Los Angeles (100, will switch to Kroger TV Network by first-quarter 2007 ); ShopRite (125 stores in New York City and Philadelphia); Pathmark (125)Reactrix Media Systems, Redwood City, CA Description: Interactive video projection system. Supplied advertisements respond to shoppers' movements. Entertainment Chains: Planned Winter 2005 installation in 100 Sam Goody stores nationwide; also in select Best Buy, Toys 'R' Us, mall and cinema locations.RMS Networks Inc., Fort Lauderdale, FL Description: Customized retail networks featuring syndicated programming (news, sports, weather), paid advertising and promotional messages. Auto/Automotive Aftermarket Chains: AutoNation (370) Entertainment Chains: Sam Goody (670), Suncoast Video (370)ScreenPlay Inc., Seattle Description: Retail networks with content including film trailers, music videos, game trailers and targeted advertising messages Electronics/Entertainment Networks: FYE stores (361); CompUSA In-Store TV Network (226 stores, with advertising sold through In-Store Media Networks, listed above); Blockbuster Channel (5,300 U.S. locations) Food Supercenters: Fred Meyer Home Electronics network (126 stores in Washington, Oregon, Idaho and Alaska) Department Stores: Bon-Macy's network (40 stores, primarily in the Pacific Northwest)VST International, Los Angeles Description: Serves 200 petroleum forecourts with 1,300 pump-top screens in North America, including 100-plus Esso-branded gas stations in the Toronto area and a small number of recent installations at Canadian Tire stores. During 2006, VST plans to expand to 620 more sites in Canada and more than 1,400 sites in the U.S.

In-Store Media Network Guide

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