Marketing Toolbox

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.