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Retail Marketing/In-Store

  • In-Store Media Firm Looma Expanding Beyond BevAlc

    The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
    in-store retail media looma
  • Vibenomics Expands Into EMEA With New Hire

    The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.
    vibenomics EMEA
  • Ephex Acquires Superfridge from Advantage Solutions

    The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.
    superfridge
  • Freeosk Partners With Place Exchange to Enhance In-Store Retail Media

    The partnership allows agencies and brands to programmatically plug into Freeosk’s physical digital video inventory through existing demand-side platforms.
    freeosk place exchange
  • Advantages of New Players in the Retail Media Space

    This location analytics report explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks. Discover key advantages these retailers offer, the regional dominance of Costco in wholesale club visits, how Wawa's expansion can help partners reach diverse audiences, and more.
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  • CoolerX Launches Self-Service In-Store Platform

    The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies.
    walgreens coolerx digital retail media cooler doors
  • CoolerX Expands AI Ad-Targeting Capabilities

    The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. 
    digital cooler screens coolerx
  • Retail Media And The CPG Consumer

    Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.
    Retail_Media_And_The_CPG_Consumer
  • Meeting 2024's Consumer

    Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.
    Meeting_2024s_Consumer
  • Cracking the Code on Incrementality in Brick-and-Mortar

    New Ways to Build Scale and Improve Performance at the Point of Decision.
    Cracking_the_Code_on_Incrementality_in_Brick_and_Mortar
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