Interactive Digital Signage

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.

Harps Food Stores is rolling out digital displays to 145 stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma.

This partnership allows Videotel Digital to offer Audfly's range of products, including wall-mounted, ceiling-mounted and glass-mounted directional audio solutions.

The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.

The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.

After first making its way into the physical space with Petco, Pet Honesty has now rolled out to 5,000 stores with its launch at Tractor Supply, Pet Supplies Plus and independent stores.

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.

Following a successful pilot, the supermarket co-op is rolling out Freeosk's sampling kiosks to 95 ShopRite and The Fresh Grocer stores.