Central Shop Rite

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

ShopRite stores are using Tally, Simbe’s autonomous item-scanning robot, to enhance inventory and operation insights.

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.

The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.

Recent retail news includes Target giving back-to-school a personal spin.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

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