Sobeys

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

The ad spot celebrates the retailer’s “100% Canadian” operations.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The majority of those stores will be discount supermarkets.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

The Canadian grocer will deploy Pricer technology in hundreds of stores.

The deal marks the company’s entry into the province’s discount and warehouse food market.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Company CEO Pierre St-Laurent names new team.

Sandra Sanderson is set to retire in July.