Retail Radar: Walmart Study Examines Adaptive Retail Trends
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be found here. Recent news includes 7-Eleven's latest clothing and accessories collection. Click on the headlines and links to learn more.
Walmart on Adaptive Retail
The retailer published its inaugural State of Adaptive Retail study, which can be accessed on the Walmart profile's Overview page, under Resources. The study analyzes key trends culled from a survey of more than 2,200 shoppers, done with the help of Morning Consult. The findings look at the critical role adaptability, quick accessibility and custom experiences play in a successful retail strategy.
7-Eleven Releases Golf Merch
The convenience store chain has partnered with golf brand Sunday Golf to create limited edition fashions and gear for the fairway.
Meijer Extends NFL Partnership
The Michigan-based retailer is continuing and expanding its partnership with the Detroit Lions.
Kroger, Bayer Partner
The retailer and the pharmaceutical and tech giant are teaming with country music singer Luke Bryan and Feeding America on a "Take Care, Now" campaign to fight hunger.
Best Buy Imagines That
The tech retailer is introducing a new tagline and ad campaign featuring a hologram spokesperson who aims to help consumers discover how technology can unlock magic in unexpected ways. Along with the new tagline, Best Buy is easing into a brand refresh, adding new colors to its blue and yellow color palette, rolling out hundreds of videos on its YouTube channel, app and website, and much more.