Meijer, Inc.

P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

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The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The retailer will open another small-format store in Metro Detroit in April.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.