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Solutions & Innovations
Path to Purchase NOW Series 2023
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Digital Edition Archives
Best Buy Increases Number of Yardbird Showrooms
The retailer's outdoor furniture brand grows its footprint by opening 11 additional dedicated stores in major U.S. cities.
Retail Radar: Stores Grow Metaverse Footprint
Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Retail Radar: Shopping Gets Smarter
Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
Best Buy Ads Introduces Campaign Management Platform
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.
Google 'Hey Google' Interactive Aisle Fixture
Meta Quest 'Immersed' Interactive Endcap Display
Nixplay 'Smart Photo Frames' Endcap Display
Nintendo eShop 'What Will You Play Next?' Endcap Display
XBox 'Discover Your Next Favorite Game' Endcap Display
Best Buy Gets a Crux x Marshmello Fryer Exclusive
Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.
Best Buy Connects Livestream to the Store
TalkShopLive partnered with Best Buy to give shoppers who purchase from the live commerce platform the option to pick up their items in-store.
Amazon Alexa Endcap Display
Nintendo eShop 'What Will You Play' Endcap Display