Retail

Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

Located in Toronto, the experiential shop includes a “Stories of Change” wall that invites shoppers to “peel and reveal” stories behind each product.

The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships.

Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.

Amazon and Chewy rate the highest for customer satisfaction going into the 2023 holiday season, according to the American Customer Satisfaction Index.

Recent retail news includes BJ's Wholesale Club opening its first Alabama location, and Best Buy's new holiday spots.

Did you miss Retail Media Summit UK in London last month? Catch up on all you missed here.

P2PI Magazine won an Eddie for its September/October 2022 issue, whose cover focused on the transformative potential of the cannabis industry.