P2PI Sets Preliminary Agenda for Retail Media Summit Canada
As the second annual Retail Media Summit Canada quickly approaches, the Path to Purchase Institute recently revealed the preliminary agenda.
The one-day event on Feb. 19 will gather industry leaders, innovators and experts in the retail and advertising sectors in Toronto to explore and redefine retail media's landscape in Canada and across the globe.
Targeted to CPG brand, retailer, solution provider, agency and marketing professionals, the 2025 summit will feature new content and dive deeper into actionable strategies and fresh perspectives on the industry's latest innovations. The event’s topics and growing agenda will include:
- Roundtable Discussions: Make new connections and learn from industry leaders tackling the biggest challenges in commerce marketing.
- Proprietary Research: For the first time this winter, P2PI is expanding our research into the Canadian market to evaluate how retail media touches and is received by shoppers along the path to purchase. The research will take a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online.
- In-Store Media: Explore best-in-class activations and the future of retail media within brick-and-mortar stores.
- Measurement: Learn how CPG brands, retailers and industry leaders are working to redefine measurement and success.
- Retailer Perspectives: Hear from leading retailer media networks on best practices and how they’re approaching the evolving landscape.
- Full-Funnel Activations: Discover how leading marketers are engaging shoppers up and down the funnel.
- Evolving Channels and Touchpoints: Learn about the latest in Connected TV (CTV), digital-out-of-home (DOOH), shoppable video and more.
- Data-Driven Strategies: Understand how to navigate unified commerce and employ next-gen technology and tools.
- AI & Machine Learning: Tapping into emerging AI capabilities to accelerate personalization, content creation and analytics.
Stay tuned for more session and speaker announcements, and plan to join us on Wednesday, Feb. 19, at the Toronto Congress Center for a jam-packed afternoon of presentations and panels.