P2PI's Packed Retail Media Summit Agenda Is Live
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit (RMS) in Chicago by releasing a packed agenda of can’t-miss sessions, speakers and strategic discussions set to take place June 2-4 at the Palmer House Hilton.
As retail media enters a more complex, performance-driven phase, this year’s event is designed to move beyond high-level theory and into practical execution. The agenda reflects that shift, with sessions centered on AI, closed-loop measurement, in-store integration, the evolving dynamics between brands, retailers and tech platforms, and much more.
Here’s a glimpse of what’s on tap:
Commerce and Creativity With Instacart
Among the featured sessions is “The New Language of Commerce and Creativity,” where Instacart’s Ali Miller, general manager of advertising, will explore how media, commerce and creativity are converging into a single growth engine. The session will examine how AI, machine learning and real-time consumer signals are reshaping both digital and physical retail environments, offering attendees a strategic lens on what connected commerce looks like in practice.
CPG Leaders Tackle Enterprise Alignment
In “Aligning the Enterprise for the Age of Retail Media Intelligence,” leaders from Pompeian, High Liner Foods and The Coca-Cola Company will share how they’re restructuring teams, redefining ownership and rethinking budget allocation to keep pace with AI-driven decision-making. The panel will focus on the operational realities behind retail media success, offering a candid look at how breaking down silos across brand, sales, commerce and analytics is becoming essential to driving true ROI.
Meta On Retail Media's Next Phase
From the platform perspective, Meta’s head of industry, CPG, Kevin St. John will outline how AI-enabled personalization, self-serve tools and improved measurement are transforming the ecosystem. His session will include a fireside discussion focused on translating these capabilities into real-world execution, from improving signal fidelity to aligning brand and retailer objectives.
Guild-Members Only: Age of AI With Kiri Masters
AI’s growing influence is also at the center of a Guild-exclusive session, “Retail Media in the Age of AI Shopping.” Led by industry expert and commentator Kiri Masters, the session is designed as a candid, peer-driven discussion for Retail Media Guild members. Through structured conversations and collaborative exercises, participants will unpack the evolving role of AI in shopper discovery, signal quality and control of the path to purchase — and leave with a clearer view of which trends matter most. Attendance is strictly reserved for members of the Guild.
Join Us in Chicago
These sessions are part of a robust lineup that includes leaders from Carbone Fine Food, Energizer, Giant Eagle, Ferrero, Sonata Insights and many others.
Focused on ROI and omnichannel excellence, RMS 2026 is where the industry’s top decision-makers solve real-world challenges. P2PI members receive registration discounts.
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