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  • Industry Execs Discuss Optimizing Infrastructures for Analytics

    At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.
  • P2PI’s Retail Media Summit Returns to Chicago in June

    Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices.
    rms chicago 2024
  • P2PI Announces 2024 Retail Media Awards Winners

    We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.
    retail media awards 2024 P2PI
  • Keys to Winning With In-Store Retail Media

    What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.
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  • Empowering Brand Publishers in the Age of Retail Media

    Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.
  • InMarket's 2023 Breakthrough Moments

    InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most. Featuring campaigns from Wendy’s, Kraft Heinz, Michelob ULTRA, and more, discover the reasons why these campaigns CTRs as high as 9.55%.
  • Special Report: Path to Purchase Trends 2024, Part 2

    The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.
  • The New Consumer (March-April 2024)

    Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.
    gen z
  • P-O-P Showcase

    Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.
  • Now Trending

    The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.
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