Retail

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

Five reasons you should join us in Chicago this fall for our flagship event.

This year's guide features in-depth profiles from 10 leading companies.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!