Retail

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

Five reasons you should join us in Chicago this fall for our flagship event.

This year's guide features in-depth profiles from 10 leading companies.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.