NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.
The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.
Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years.
