To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.