Convenience, personalization and added value will be the only ways to reach distracted consumers who want to spend their time enjoying summertime activities ratherthan shopping this season, according to a report from Aki Technologies. Aki Technologies' "2024 Summer Commerce Report" details various insights and summer trends commerce marketers should know to better engage shoppers throughout the season, including:The majority of consumers plan to host or attend multiple events this summer. But, to make those gatherings work within time and budget limits, shoppers will demand convenience and savings. As revenues in beauty and skincare categories continue to climb, consumers will seek out cosmetic products that offer additional health and wellness benefits. Gatherings and events will inspire them to indulge, try new flavors, and even replace certain staples this season.Download the full report below.
