Mrs. Meyer’s Debuts Physical Experiences to Spread Compassion
SC Johnson’s Mrs. Meyer’s Clean Day opened its first Compassion Store as part of the brand's “Lots of Compassion” program and commitment to empower community growth by transforming vacant lots into flourishing gardens.
Mrs. Meyer's Clean Day launched Lots of Compassion in 2023 to “show how the goodness of the garden can grow a more compassionate world,” according to a media release.
The Compassion Store was a free experience located in New York for one weekend, May 31-June 1. Visitors could receive garden-themed items, including plants, a bouquet, Arber organic plant food or Mrs. Meyer's Clean Day Compassion Flower hand soap, in exchange for small acts of compassion, such as calling or texting a loved one, supporting a small business with a positive review, posting something kind on social media, or manifesting self-compassion with a postcard, per the release.
Mini Compassion Store Pop-Ups at Walmart
Mrs. Meyer's is also spreading compassion across the country with mini-versions of the Compassion Store at various Walmart locations throughout June in Phoenix; Fort Smith, Arkansas; Chicago; Rockford, Illinois; and Dallas-Fort Worth.
The Compassion Store and Walmart pop-ups are extensions of the Lots of Compassion program, a five-year commitment to donate $1 million from Compassion Flower product sales in support of local efforts transforming vacant lots into community gardens. This year, for every Compassion Flower hand soap sold on MrsMeyers.com, in-store at Walmart and on Walmart.com, $1 is donated (up to $200K annually) directly to nationwide community garden efforts.
Through July 31, local organizations, nonprofits and others working in the community garden space can apply to receive funds to create community gardens.