Retail

Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.

A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

Recent retail news include Best Buy giving its loyalty program a facelift, and Ace Hardware acquiring new service brands.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

Explore data that focuses on and shows opportunities to garner shopper attention, gain customer loyalty and elevate the in-store experience.

The Consumer Price Index rose slightly in April, bringing the annual inflation rate to 4.9%, down from a peak of 9% in 2022.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

A new report attempts to draw back the curtain on the true state of FMCG purchasing across the globe.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.