Kroger Precision Marketing
Kroger officially launched its retail media network, Kroger Precision Marketing (KPM), in 2017. Powered by Kroger’s data analytics subsidiary 84.51°, KPM taps in to purchase data from 60 million households to create holistic, targeted campaigns, and has become one of the leading retailer media networks. Kroger expects KPM to grow 20% in 2024, according to market research company eMarketer.
Among KPM's capabilities and ad platform offerings:
- Display Advertising: Ads across the open web connecting shoppers to Kroger commerce
- Facebook: Targeted ads to Kroger shoppers on the social media platform
- Pinterest: KPM can reach and connect with 17 million targetable Kroger shoppers on the platform looking for inspiration
- Snapchat: Advertisers can reach Kroger shoppers through targeted first-party data
More Information
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- Targeted Digital Coupons: KPM aims to build coupon redemption among specific shopper-behavior segments within the web, mobile and app digital coupon experience
- Pandora: Targeted ads in-between songs
- Single Subject Emails: Targeted emails to shoppers that allow brands to tailor the creative to represent the brand’s message
- Email Modules: Allows brands to leverage Kroger's weekly emails to promote brand-specific content, offers or promotions as part of the larger, multi-subject email
- Static Onsite Ads: Ads displayed across relevant department, seasonal, promotional or homepages
- Push Notifications: Short form messaging sent from the Kroger mobile application
- Brand Shops: Custom landing pages on Kroger.com
- Connected TV: Allow CPG brand and agency advertisers to use Kroger's sales data to target relevant households
- Boosted Products: Boosts digital product tiles higher up within relevant search results and within several homepage areas of the site, encouraging online basket building and purchases.
The Kroger retail media network is one many brands work with extensively, and KPM tends to rank well in P2PI’s annual trends report.
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