7-Eleven Gets Slurpee-Inspired Snacks from Drumstick, Hostess

The J.M. Smucker Co.’s Hostess and Froneri’s Drumstick both launched limited-edition Slurpee-inspired SKUs exclusively at 7-Eleven ahead of the retailer’s “Slurpee Day” celebration on July 11.The Drumstick Slurpee "Blue Raspberry Vanilla" cone rolled out in June and is stocked in store freezers alongside other Drumstick flavors, sibling brand Dibs and Unilever’s Popsicle. The SKU is also spotlighted in marketing for 7-Eleven’s “Sips or Snacks” sweepstakes including a home page leaderboard ad and a Facebook update offering two cones for $5 through Aug. 27."Our iconic Slurpee drinks are a staple of summer, and we're always looking for new ways to surprise and delight our fans during this time of year," Jasmeet Chawla, 7-Eleven senior vice president, merchandising (center of store and services), said in a statement. "By joining forces with another summer icon, Drumstick, we're taking refreshment to the next level by combining the coolness of Slurpee drinks with the indulgence of Drumstick cones for a snack unlike anything our fans have had before!"Hostess used a July 11 Instagram update to introduce a version of Twinkies with cherry Slurpee-inspired filling and offer a two-pack of the snack for $1.49 with the purchase of any Slurpee through Aug. 28. 7-Eleven also showcased the SKU with a Facebook update.7-Eleven celebrates its birthday on July 11 — an occasion previously dubbed “7-Eleven Day” that has been changed to Slurpee Day so it can be extended to the retailer’s Speedway and Stripes banners. Stores offered free small Slurpee drinks served in a cup showcasing the retailer’s support of Children’s Miracle Network Hospitals, and shoppers are encouraged to make a donation to the cause at checkout through Aug. 27. 7Rewards and Speedy Rewards members received a credit for an additional drink that could be redeemed throughout July.“Slurpee Day is more than just a birthday celebration for 7-Eleven; it’s a beloved tradition that brings communities together,” 7-Eleven executive vice president and chief marketing & sustainability officer Marissa Jarratt said in a statement. “This year, we’re thrilled to share this day with Children’s Miracle Network Hospitals and make a positive impact on kids’ health and in our communities through our in-store fundraising efforts.”

7-Eleven Gets Slurpee-Inspired Snacks from Drumstick, Hostess

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