Australian United Retailers Enhances Loyalty, Promotions Capabilities
Australian United Retailers (AUR), a collective of independently owned supermarkets, convenience and liquor retailers, has partnered with Lobyco, a Denmark-based retail loyalty platform and promotions solution provider, to modernize promotional capabilities at scale.
Through a five-year agreement, Lobyco will deliver a new loyalty app/program and a comprehensive promotions platform, enabling AUR to offer localized, personalized loyalty member promotions at scale, according to a media release.
AUR is made up of more than 550 independently owned retailers, including well-known chains such as FoodWorks, Farmer Jack’s and LiquorWorks. With around 90% of Australians enrolled in at least one loyalty program as of 2024, AUR wanted to provide its retailers with a solution to engage better with its customers, per the release. It turned to Lobyco to help roll out the new loyalty program, which is expected to go live in early 2025, to its more than 550 stores nationwide.
"We are thrilled to partner with AUR and bring our loyalty and promotions solutions to their extensive network," Jan Madsen, CEO at Lobyco, said in the release. "Our technology is designed to provide a seamless and personalized experience for members, and we are confident that AUR's customers will greatly benefit from the enhanced capabilities we are delivering."
"AUR is committed to providing exceptional value and experiences to our members," added Rick Wight, CEO at AUR. "Partnering with Lobyco allows us to leverage their expertise and technology to create bespoke, engaging and personalized experiences for our collective customers. We look forward to the exciting opportunities this partnership will bring."