Consumer Engagement

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

New RFID technology enables Walmart to digitally track freshness in meat, deli and bakery departments.

The company will strengthen its presence across Florida while investing in store modernization, customer conveniences and expanded private-label offerings.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.

As competitors chase automation, Publix doubles down on human connection — and shows why it still wins with service, simplicity and soul.

The Canadian retailer and the software development company are adding hundreds of screens to stores this fall and in 2026.

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.