Consumer Engagement

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

Concept store showcases brand’s latest technologies and lets consumers test products.