Consumer Engagement

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

Concept store showcases brand’s latest technologies and lets consumers test products.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.