Loblaw, Stratacache to Expand In-Store Digital Screen Network
Loblaw Advance, Loblaw Cos.' retail media arm, is working with Stratacache to grow their in-store digital screen network across the retailer's family of stores.
With banners that include Loblaws, Real Canadian Superstore and Shoppers Drug Mart, the retailer will add to the 2,000-plus screens it currently has at more than 700 locations utilizing Stratacache's digital display technology. Screens are being introduced to hundreds of stores this fall, with the expansion continuing throughout 2026.
The growing partnership aims to substantially scale the Canadian retailer's in-store advertising. Loblaw says it currently reaches 4.1 million shoppers in-store each day.
By integrating advanced screen technology, both companies aim to elevate shopper engagement and offer more advertising opportunities for brands.
According to Loblaw Advance, in-store digital screens utilized as part of an omnichannel campaign drive a 3.6x increase in customer growth, so adding more screens presents a significant opportunity for brands to convert more customers.
"With Stratacache's reputation for industry-leading technology and reliability, this investment will add significant scale to our in-store media offering," Lauren Steinberg, EVP and chief digital officer at Loblaw, said in a news release. "By engaging consumers at the point of purchase, these newly placed screens will enhance the shopping experience and complement our existing in-store audio and promotional display offerings.”
Stratacache has partnered with Loblaw for more than 15 years. "Together we're building one of North America's largest in-store digital screen networks … using our in-house Walkbase sensor technology for precise audience measurement," Chris Riegel, Stratacache CEO, said in the release. "[This] gives one-to-one validation of impressions and effectiveness."
The news was revealed during Advertising Week in New York.
