Downy Debuts Pop-Ups Spotlighting Luxury Laundry Scents Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery. How Brands Can Show Up Authentically During Cultural Moments Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways. Mondelez Takes Oreo Brand on a Summer Tour Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. Henkel Hits Streets With Göt2b Mobile Experience The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept. Budweiser to Celebrate Milestone Anniversary With Consumers The iconic brand’s fans are invited to a daylong event featuring interactive experiences. Jimmy Dean Named Official Breakfast Partner of Stagecoach The brand teams with the country music festival for the first time. Boursin Canada Plans Pop-Up on Ski Slopes The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort. Ikea, Best Buy Debut Experiential In-Store Home Design Centers The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences. Member Report: Q3 2025 Top Retail Trends Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement. 1 2 3 Next Last
